Privacy Policy

At Southern Drive Media, protecting your privacy is a priority. This policy outlines how we collect, use, and safeguard your personal data when you use our online platform and services related to automotive news, reviews, and advertising solutions.

Information We Collect

We collect personal information you provide directly and data gathered automatically when you interact with our site.

• Contact details such as name, email address, and phone number when you subscribe or inquire
• Usage data including IP address, browser type, and browsing behaviour via cookies and similar technologies
• Information related to advertising interactions and marketing preferences

How We Use Your Information

Your data is used to provide, improve, and personalise our services as well as to communicate relevant content and offers.

• Delivering automotive news, reviews, and market insights
• Managing subscriptions and responding to inquiries
• Customising advertising and promotional content
• Analysing site usage to enhance user experience

Data Sharing and Disclosure

We do not sell your personal data. We may share information with trusted partners only to support our services or comply with legal obligations.

• Third-party service providers involved in content delivery, hosting, and analytics
• Advertising partners for targeted campaigns on our platform
• Legal authorities where required by law or to protect legal rights

Your Rights Under GDPR and Australian Privacy Laws

You have the right to access, correct, or delete your personal information, object to processing, and withdraw consent where applicable.

• Request copies of the data we hold about you
• Request correction of any inaccurate or incomplete data
• Request deletion of your personal data when no longer necessary
• Object to direct marketing communications
• Lodge a complaint with a supervisory authority if you believe your data is mishandled

Cookies and Tracking Technologies

Our site uses cookies and similar technologies to collect usage data and enhance your experience. You can manage cookie preferences through your browser settings.

Data Security

We implement industry-standard technical and organisational measures to protect your data against unauthorised access, loss, or alteration.

Data Retention

We retain personal data only as long as necessary to fulfil the purposes outlined in this policy or to comply with legal requirements.

Contact Information

For any questions or requests regarding your privacy or this policy, please contact us at: